Bienvenue à Made iN

For the start of the 2022 school year, the Lyon-based school MADE iN has chosen to produce a daring video mixing slam and dance in order to present its values and its creative and management courses.

An original project realized with the active participation of the students, from the writing to the extra, in collaboration with a professional slammer and choreographer.

The communication group Monet + Associés called on B8 to create this presentation video.

The project involved breaking away from traditional institutional videos by proposing an innovative narrative and staging, alternating slices of life in the establishment and dance interludes.